The purpose of the program is raise to awareness and a sustainable level of fiscal & resource provision for The Marcus Graham Project (MGP) programs. The event encourages supporters to note that when you give, good works will return unto you. Hosted as a social media experiment, gauging the pervasiveness of social media, the event will also serve as an offline networking function for MGP members and supporters. The event is held in partnership with SERVE 60™, a national grassroots initiative encouraging individuals to “volunteer or serve” their communities by donating sixty minutes lost or gained during daylight savings time weekends.  Our goal is to build the largest network of thought leaders in the advertising, media, PR and marketing industries that have an interest in giving back.