The Insights Lab

The Insights Lab, developed in partnership with LocoMotives and a consortium of supporting agencies, media corporations and non-profit entities is a “think-tank” and research facility for Marcus Graham Project members and supporters. Activities of the lab include the following:

Career Development
Resume & Portfolio Development
Career Guidance / Mentorship Pairing
Job Placement & Search Assistance

Industry/Consumer Research & Concept Development
GO//SEE – Field study in various national and international markets exposing students to various
cultures and noting their differences and similarities (powered by the GO Fund)

Write The Vision – A brainstorming session  where future leaders will develop
strategic white paper concepts that may be pitched to relevant and potential clients

Dream Book // The Trend Report – an informative bi-annual magazine dedicated to
investigating the trends & habits of emerging sub-cultures. The trend report will also include
concepts that the team will develop.

Media Production
The Drum Radio Show- An Online Radio Program on trends in marketing & branding as well
as sports, fashion, arts & entertainment, gaming and digital technology

GO News -  A video blog & news program providing exposure to local businesses, community
organizations and events.  The video blog is a magazine format program developed to target the
interests and sensibilities of Gen-Y / The Millennials.   The show will also help to create the content
MGP newsletter entitled, GO magazine.  (To Launch 2010)

Events
The Tastemakers Suite – A quarterly event bringing new products & services to an influencer audience.  The event will invite a variety of brands including furniture/home appliances, digital technology, music/art, clothing/apparel, as well as food and beverage to provide samples of their products.

The lab is located at 1409 S. Lamar #111, Dallas, TX 75215