The Boomerang Effect is a national social media experiment produced by collaborative partners, SERVE 60™ and The Marcus Graham Project (MGP). The 60-hour event combines elements of social media, traditional networking, diversity and volunteering/community service. The purpose of the event is to raise awareness & resources for the nonprofit Marcus Graham Project and its cause-related initiatives, including funding, supplies and volunteers. The Boomerang Effect takes place in multiple cities around the nation during the start of Daylight Saving Time Weekend. This year’s Boomerang Effect will involve a Friday mixer, day of community service and culminate in a global tweet-a-thon.