WHAT YOU ARE WATCHING

Over the next 60 hours during SERVE 60™ Weekend aka Daylight Savings Time Weekend, starting at 5:00 PM EST on Friday - March 12th, 2010 advertising, PR, marketing and media professionals will connect online and offline to build a network committed to developing a new generation of thought leadership within their industry. They will create change in their industry, not by waiting for permission, but by being the change that they want to see.

 

Friday, March 12

They will first connect offline at a series of Tweet-ups held around the nation on Friday kicking off The Marcus Graham Project (MGP) nationally. This Follow Friday (#FF) activity will highlight uber-talented professionals around the globe, encouraging them to pay attention to the movement at hand. During these events, several originators of the movement will share details about our programs and provide literature for attendees. They will also encourage the audience to Tweet any questions that they may have about The Marcus Graham Project to @MGProject. All questions will be answered before the weekend is over.

 

For a listing of events held in cities from NYC to Austin, TX, please click here.

 

 

Saturday, March 13

After the conclusion of the events on Friday, The Boomerang Effect kicks into high gear. Leaders around the country will recognize the importance of service and volunteerism, by volunteering sixty (60) minutes of their time in their community or by simply committing their time of service and giving at a later date. This Service Saturday #SS activity will galvanize a generation to focus on community instead of self. The Marcus Graham Project will live stream from their headquarters, The Tastemakers Suite, discussing the importance of building brands, starting with BRAND YOU. We encourage you to tweet about service, volunteer and mentorship opportunities that you are personally involved in and encourage others to join you. For a list of our recommended service opportunities, click here.

 

 

Sunday, March 14

The final hours of the weekend will be spent reflecting on the start of The Marcus Graham Project with a series videos and commentary by several of its founders, leading into a live streamed appreciation party for friends, family and supporters. The live streamed event will take place between the hours of 6PM to 9PM CST. The event will mark the OFFICIAL successful pilot of all of our programs. Following the event, we hope to encourage those who attended physically and virtually to assist us in continuing this vision with a call to action to assist in our development. Provision is required to further our programs. This provision includes time, access and tangible resources. We hope that you will help us in this vision.

 

 

 

ABOUT US

 

SERVE 60™ is a national grassroots initiative designed to increase service and volunteerism across America by asking each American to donate the 60 minutes lost or gained twice a year during Daylight Savings Time weekends to a nonprofit or the community. SERVE 60™ offers a searchable database of volunteer opportunities throughout the country which is powered by Volunteer Match, one of the largest volunteer service organizations in the country.
For more information about SERVE 60™ or to learn how you can become a part of the volunteer movement, please visit their website at www.serve60.com. You can also find SERVE 60™ on facebook, Twitter and YouTube. FOLLOW us @SERVE60.

The Marcus Graham Project (MGP) is a national network of diverse professionals that have purposed themselves in developing the next generation of thought leadership within the advertising, media and marketing industry. The mission of MGP is to identify, expose, mentor and train ethnically diverse men between the ages of 16 and 34 in all aspects of the media industry, including advertising, entertainment and marketing. The vision of (MGP) is to provide long-term access to information, technology, financial and people resources that will strategically develop a viable pool of talent and leadership within the industry. Please visit their website at www.marcusgrahamproject.org in order to learn more. FOLLOW us @MGProject.