Green Period, is a statement and celebration of creativity, innovation, and urban renewal, starting with the greatest resource: YOU! The event served as the launch of concepts developed by The Marcus Graham Project's Summer Brand Boot Camp. Program participants were tasked to develop a campaign for their main client, BROCCOLI CITY, an LA-based organic lifestyle brand that promotes positive thinking and living, particularly about the Green Movement. The concept launch event included a Mini-Green expo where “green vendors” from around the city showcased their work and educated attendees on ways that we can all live a more sustainable lifestyle. Other clients for the summer included, South Side on Lamar, WFAA-8’s Project Green and Neo Soul Café.

 

MGP Program: The Marcus Graham Project (MGP) is a network strategically focused on building the next generation of leadership in the advertising and marketing industry through mentorship and career development.

 

Team Members:

 


Quinton Wash (25)
Interactive
Phred Brown (22)
Account Planner
Wes Medlock (26)
Creative

David Ford, III (26)
Creative
Darrin S. Nobles (23)
Account Executive
Dominick Shelton (22)
Creative
 
Gbenga Obafemi (21)
Creative 		 

 

 

Over an 11-week period our team successfully completed and piloted the first Marcus Graham Project Training program. Our work consisted of completing individual SWOT analysis; consumer research; field studies on “green” living, including a tour of a sustainable home community, conference call with the City of Dallas’ Green Initiative and the Press Secretary of the E.P.A., concept development & testing (online, print, experiential, video).

 

Video (A few highlights of our work)

 

SWOT Analysis from Marcus Graham on Vimeo.

GO >> Embark on The Journey from Marcus Graham on Vimeo.

"gO" cocktail party 7-10-09 from Marcus Graham on Vimeo.

Viral Web Videos from Marcus Graham on Vimeo.

Concept Launch Invite from Marcus Graham on Vimeo.

Presentation

 

Final Pres Green

 

 

 

 

Dallas South News

 

08-13-09: The Marcus Graham Project to present Green Period project this Saturday

08-18-09: GREEN.PERIOD: The Search for a Greener South Dallas

 

WhatWereDoing.com

 

08-17-09: Recap: Broccoli City x MGProject Present Green

 

Photos Coverage (Green Period Event Photos)

 

     

 

View More Photos

 

Broccoli City TV

 

BCTV: BC X MGP THE GREEN (PERIOD). prt 1 THE DAY BEFORE from Broccolicity TV on Vimeo.

BCTV: GREEN (PERIOD.) PRT. 2 THE EVENT from Broccolicity TV on Vimeo.