Where We Stand Read Our Statement →
Since 2007

We Move
Further.
Faster.

We find the talent the industry underestimates and higher education didn't properly prepare. We teach them through our iCR8® Methodology — a full curriculum in strategy, creative, media, and communications, applied to real brand challenges under instruction and mentorship. Every Fellow attends on full scholarship. Connected to the culture. Trained for the work. Deployed into the industry.

See the Programs → Partner With MGP
2007
Founded
1,000+
Fellows Trained
96%
Employed in 6mo
Fellows presenting at pitch day
iCR8<sup>®</sup> cohort at Hawks arena
MGP Fellows
Employed Within 6 Months
96%
employed within 6 months
Gamma House — 2509 MLK Blvd, Dallas TX
Opening Soon · Dallas, TX
MGP's Permanent Home · 2509 MLK Blvd, Dallas

Gamma House

A creator and maker space purpose-built for the next generation of talent — where emerging professionals get the resources, community, and professional proximity to turn ambition into a career. This is MGP's permanent home base, and the most significant infrastructure investment in our organization's history.

Visit Gamma House →
Gamma House community space
Collaboration Space
Gamma House studio
Creator Studio
Gamma House kitchen
Commercial Kitchen
What MGP Is

The Talent
Exists.
We Know What
to Do With It.

The advertising, marketing, and media industries have a talent problem — not a shortage of talent, but a failure to find it, develop it, and connect it to opportunity. MGP was founded in 2007 on a single belief: the talent has always existed. We just know what to do with it.

Bootcamp is education with a filter on the front door. Fellows are selected, not just admitted — then taught, mentored, and put to work on real brand challenges rather than theory alone. Every Fellow attends on a full scholarship and pays nothing. Alumni include Heads of Marketing, agency presidents, and founders who come back to teach the next class.

01
Filtered. Not Just Admitted.
Fellows go through rigorous screening. The best don't get in because they applied — they get in because they were built for it.
02
Live Briefs. Real Stakes.
10 to 12 weeks inside a full agency structure. Real brand partners. Real briefs. Work presented to industry practitioners.
03
The Flywheel Turns.
Alumni at Apple, W+K, and GM don't just leave — they return as mentors, judges, and employers. The network compounds.
04
96% in 6 Months.
At agencies, brands, and media companies that know what the MGP credential means. The model works — consistently.
Bootcamp floor
The Bootcamp
Live Brief. Real Executives.
Fellows at workshop
The Fellows
Taught. Mentored. Prepared.
Cohort group photo
The Pitch
360° Campaign. Live Audience.
The Fellows

Meet the 1%
the industry
didn't know it
was missing.

They don't follow trends. They set them. These are the operators, builders, and cultural translators MGP finds, develops, and places — ready to lead from day one.

Brennan
B
The Athlete-Strategist
Brennan
Former D2 athlete. Taught himself to code at 10. Speaks Python and pop culture in the same sentence. Culture is his operating system. Technology is his edge.
"He doesn't need a shot. He needs to be pointed at the right problem."
Jada
J
The Cultural Translator
Jada
Built Matcha & Makeovers at the intersection of wellness, style, and real life. Understands consumers because she is one. Knows exactly when a brand gets it wrong.
"Give Jada your toughest brief. She'll give you your most honest campaign."
Tristen
T
The Builder
Tristen
Retail manager who knows customers — not demographics, actual people. Built an influencer following by being real, not polished. Closed his first brand deal at 19.
"Tristen doesn't wait for permission. He builds the thing and asks for forgiveness."

There are thousands more where they came from.
We just know what to do with them.

See How the Program Works →
The iCR8® Programs

Built at the
Intersection.
Deployed Into
the Industry.

Every MGP program is taught inside a full agency structure. Fellows apply the curriculum to live brand challenges and present their work to industry practitioners. Instruction and execution, in the same room.

01 · Flagship
iCR8®
Bootcamp
Los Angeles, CA
10–12 weeks. A cohort learns and works inside a full agency structure, building a complete 360° campaign in response to a live brand brief. Fellows present to industry practitioners. Full scholarship — Fellows pay nothing.
Duration
10–12 Weeks
Season
Cohort-Based
02 · Multi-City
iCR8®
Workshop
National · 10+ Cities
4 days. Up to 30 Fellows. One real brief. Day 4 is a live presentation to brand executives. Cleveland, Chicago, Detroit, DC, Miami, Atlanta, New York, and beyond.
Duration
4 Days
Format
Rolling
03 · Custom
Culture.
Content.
Code.
Co-Created · Custom Scope
Not a focus group. Not an agency. A co-created content, campaign, and cultural experience built at the intersection of brand and community. First-mover advantage.
Format
Scope-Based
Full Program Details →
For Agencies
Your Next Best
Hire Is Already
Built.
Creative, media, strategy, and PR shops: MGP is not a diversity pipeline. It's the most battle-tested incoming class in the industry.
Explore Agency Partnership →
For Brands & Organizations
Not Sponsorship.
An Investment
With Returns.
Talent acquisition, cultural insight, and brand innovation — in one engagement. The brands that win the next decade are already in this room.
Explore Brand Partnership →

The Proof
Is In the People.

MGP alumni are Heads of Marketing, agency presidents, founders, and creative directors at the companies shaping culture. The flywheel keeps compounding.

Since
'07
One of One
No direct competitor. No program like it anywhere on earth.
1,000+
Fellows Trained
Heads of Marketing, founders, EPs, and creative directors across the industry. Are you one of them? →
96%
Employed in 6 Months
At W+K, Apple, Google, GM, Beats by Dre, and beyond.
One
of One
Globally
No direct competitor. No program like it anywhere on earth.
Past Brand Partners
AT&T
Apple
Google
Beats by Dre
Facebook
NBA
P&G
McDonald's
Moët Hennessy
Patrón
Fossil
General Motors
Voices

What the Industry
Says About MGP.

From Fellows who went through the program to executives who invested in it.

"
MGP doesn't just open doors. It builds the people who walk through them. I came in as a kid from Dallas who was good at ideas. I left as someone who knew how to run a room, hold a brief, and close a deal.
CP
Clayton Pasley Jr.
MGP Alum · Program Director, Marcus Graham Project
"
General Motors is proud to work with an impactful organization such as the Marcus Graham Project to help create opportunities and pathways for diverse talent in media and marketing, especially those in their early careers.
TA
Tarshena Armstrong
Director, Diversity Marketing & Development · General Motors
"
MGP gave me the foundation to compete at the highest level. The program doesn't just open doors — it makes sure you're ready to walk through them.
RS
Rashad Simpson
Manager, Social Influence · Washington Wizards · MGP Alum
Press & Coverage

MGP in the
Industry Press.

From Ad Age to Adweek — the industry has been watching MGP build something it hasn't seen before.

See All Coverage →
Forbes
How the Marcus Graham Project Is Turning Two Decades of Overlooked Talent Into an Economic Force
Afdhel Aziz on MGP's 20-year arc — how the organization found and developed the talent the industry kept missing, and what's coming as the model scales.
April 2026Read →
Adweek
Adweek's Guide to the iCR8® Bootcamp
Inside the 12-week summer bootcamp program housed within Giant Spoon's LA office — Fellows working across Apple, McDonald's, and more.
April 2024Read →
Dallas Mavericks · NBA.com
Mavericks Partner with Marcus Graham Project for Game-Changing Boot Camp
The Mavericks and MGP join forces to create new pathways for emerging multicultural talent in sports marketing.
February 2025Read →
Ad Age
GMC Pledges Multi-Year Financial Commitment to Marcus Graham Project
General Motors' GMC brand announces a three-year partnership — MGP's first contractual, multi-year commitment with a brand.
September 2021Read →
Ad Age
Patrón Teams Up with Marcus Graham Project
Patrón recruits a dozen emerging creatives of color through MGP — with the stated goal of bringing the bulk on as full-time hires after the program.
January 2021Read →
Adweek
NBA Foundation Awards Marcus Graham Project Inaugural Grant
As one of seven organizations awarded inaugural grants, MGP receives investment to expand programs for aspiring advertising and media professionals.
December 2020Read →
@mgproject

Follow the Work.
Live from the Room.

Follow @mgproject →
2007–2027 · Twentieth Anniversary

This Isn't
A Recap.

2026 marks MGP's 20th year of operation — a strategic inflection point. Capital campaign. Global ambitions. A moment for brands and partners to help shape what's coming, not just witness it. The Lavender Hill Gala. This is only the beginning.

Read Our Story → Become a Partner
'07
Founded
1,000+
Fellows in the Network
60
Yrs Since Bill Sharp's First Class
$2M
Gamma House Capital Campaign
20
Ready to Get in the Room?

Step
Through
The Door.

Fellow, agency, brand, or volunteer — there's a door here for you. Every person who stepped through it changed what they thought was possible.

Get Notified When We're Back → Agency Partnership Brand Partnership Partnership Overview Deck →
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The Work
Behind the Work.

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